Privacy Policy

Last updated: August 4, 2026

This website is operated by Beth Brake Realty LLC, doing business as GoalLine Real Estate ("GoalLine," "we," "us"), a Texas limited liability company. This policy explains what information we collect on goallinerealestate.com and buyers.goallinerealestate.com, how we use it, and the choices you have. By using either site, you accept this policy.

Information you give us

When you fill out a form on this site — a contact form, the first-home quiz, a showing or tour request, a home-value request, new-listing alerts, or saving homes — we collect what you enter. Depending on the form, that can include your name, email address, phone number, the cities and price range you're shopping in, your buying timeline, whether you're a first-time buyer, and general household, income, and credit ranges you select in the quiz. If you email, call, or text us, we keep the messages.

Information collected automatically

Like most websites, we automatically receive your IP address, browser and device type, the pages you view, and how you interact with them. If you arrive from one of our ads, the ad platform's click identifier comes with you. To save you retyping, this site also stores the contact details and search preferences you've entered in your own browser's local storage — that copy stays on your device and you can clear it in your browser settings at any time.

Cookies and the tools we use

We use cookies and similar technologies through these services:

  • Google Analytics — how visitors use the site. Opt out at tools.google.com/dlpage/gaoptout.
  • Google Ads — measures whether our ads lead to inquiries. If you submit a form, your email and phone may be sent to Google in hashed (scrambled) form for conversion measurement.
  • Meta (Facebook) pixel and Conversions API — measures our advertising and may show you our ads later. Contact details are sent hashed, not readable. You can limit ad personalization in your Facebook or Instagram settings.
  • Microsoft Clarity — anonymized session replays and heatmaps that show us how pages are used.
  • IDX Broker and NTREIS — power the property search and listing data.
  • Follow Up Boss — our client-relationship system; once you've inquired, it connects your visits and saved homes to your inquiry so our team can actually help you.

Where a cookie notice appears on our pages, you can decline non-essential tracking there. We also honor the Global Privacy Control browser signal automatically. You can block cookies in your browser, though some features may stop working.

How we use your information

We use this information to respond to you, set up the services you asked for (listing alerts, showings, saved homes, program matching), schedule and confirm appointments, understand and improve the site, measure our advertising, protect against abuse and fraud, and meet our legal obligations as a Texas real estate brokerage team.

Who we share it with

We share information only with service providers as needed to run the site — those named above, our hosting provider, our email provider, and a phone-number verification service that checks that numbers submitted on forms are real — with our brokerage (Keller Williams Realty Dallas Metro North) and affiliated professionals when needed to serve your transaction, and where the law requires. We do not sell your personal information, and we do not share it with third parties for their marketing or promotional purposes. Phone numbers collected for text messaging and your text-messaging consent are never shared with third parties for marketing.

SMS policy

1. We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.

2. You can cancel the SMS service at any time. Just text “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.

3. If you are experiencing issues with the messaging program you can reply with the keyword “HELP” for more assistance, or you can get help directly at bethbrake@kw.com.

4. Carriers are not liable for delayed or undelivered messages.

5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

6. If you have any questions regarding privacy, please read this privacy policy.

Your rights

You can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it, subject to records we're required to keep under Texas real estate and other law. Email bethbrake@kw.com with your request and we'll respond as applicable law requires. We keep personal information only as long as needed for the purposes above and for our legal record-keeping obligations.

Children

This site is for a general audience and offers nothing to children. If we learn a child under 18 has sent us personal information, we'll use it only to tell them they can't use the site, then delete it.

Third-party links

Pages here link to sites we don't operate. Their privacy practices are their own — read their policies; ours stops at our door.

Changes and contact

When we change this policy, we'll update it here with a new date. Questions or requests:

Beth Brake Realty LLC dba GoalLine Real Estate
2611 Cross Timbers Rd, Suite 100, Flower Mound, TX 75028
bethbrake@kw.com · 214-441-7656

A family-run Keller Williams team serving North Dallas — where heart and hustle win the game.

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